GESTO: a crowdfunding campaign

Written by Brand New Video on . Posted in Projects


GESTO is an open source, wearable, wireless gesture recognition device with a 3-axis accelerometer and four channels of muscle sensing for use on any part of the body.

In November 2014 Eduardo Araújo, Product & Visual Design of GESTO, contacted Brand New Video to shoot a pitch video for the upcoming crowdfunding campaign of GESTO, which he had recently founded along with Ricardo A. Santos (Product Development), Andreia Dias (Project Management) Dora Inácio (Biomedical Engineering) and Rui Santos (Software Engineer).

We provided a low-budget solution by producing a short video which would show the product features, explained by two members of the project, Ricardo and Eduardo.

The location was set in an abandoned factory in the surroundings of Lisbon, and we shot from dusk to dawn, taking advantage of the darkness. It’s been an adventure, but we all had a lot of fun.


Shot with Sony PMW EX1

Dop: Francesco Spinucci

Sound Mix: Andrea Corsino

Music by João Luís.



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