BOOK TRAILERS
How is it possibile to get readers through book trailers? Book trailers are the go-to engaging video format when it comes to editorial news.
The narrative power of video helps boosting interest towards the written word media.
Book trailers are shown to a target audience before a book is released, although many times, these trailers continue to help boosting interest and sales even after the book has already hit bookstore shelves and online e-book catalogues.
WHY A BOOK TRAILER
Beyond frequent readers, a great trailer will be able to earn you the attention of people who don’t usually buy books. Once publisher and author have built a proper brief, it will be possible to create an ideal custom format. Through book trailers, the book message, its values and its story will be translated into an emotional stream of moving pictures.
HOW A BOOK TRAILER
Identify your target audience and highlight whatever makes a book unique compared to others. Just like movie trailers, book trailers should be short and to the point to keep the audience’s attention. The sound should be catchy enough and the imagery should be a great expression or representation of the contents of a book.
CALL TO ACTION
Finally, do not forget the call to action. Even if you have the best caption or written message that accompanies a book trailer, be sure that the audience knows when and where the book will be released and can be purchased. You can also take advantage of this opportunity to promote other books you have published previously.
SUCCESS CASE
Working with Milan based publisher TLON has been an amazing experience. Together, we managed to spread the word about two of their most recent publishing news, which saw a huge increase in getting readers through book trailers.
First we had an intense brief with the customer, where we realised that book trailers would be the best video format for delivering the publisher’s message. Then we spent some time with the author in order to understand him and his work.
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