AMONG THE BEST IN TOWN
Wether you are an orthopaedic, a dentist, or a plastic surgeon, you’re definitely one of the best around.
Your patients are enthusiastic about how your work, about how you take care of them: word of mouth has been the best way to promote your business so far. And let’s say it, it worked just fine.
In the last few years though you noticed that some of your competitors are inexplicably gaining a share of your market despite their shorter experience or expertise. Or both.
How’s that even possible?
UNDERSTANDING TODAY’S MARKET. YES, MARKET
Unfortunately, providing an excellent service is no longer the sole requirement to be the leader of your market: if you don’t get a digital strategy, your competitors will take over.
Today it is crucial to create a strong narrative that brings relevant audiences to spontaneously get in touch with you. This way, leads can find answers to their questions and solutions to their issues.
First step is to gather a meaningful audience whom you will be sharing further content with, in order to become an authority on a specific subject.
Once you’ve shown relevant content (read: informative, catchy videos) through social media platforms, you will be keeping the data of the most interested viewers: that is your target audience!
FROM INTEREST TO TRUST
Once you managed to raise awareness and interest towards your content, you will see a sudden grow in authority: you will become the expert on a specific subject.
TESTIMONIAL: AN EFFECTIVE SOCIAL PROOF
While your work speaks for you, some social proof is required: that’s where testimonial videos come in play.
From now on, your prominent position is validated by first-hand experience, that is to say, your patients still spread the word, through the internet!
We’ve seen so far how to build an audience, how to turn its interest into trust, how to get ‘hot leads‘.
What’s next? Well, you’ll see those leads, through dedicated tools, becoming new patients knocking at your door.
Since he started working with Brand New Video, Doctor Luca La Verde (Luca La Verde Ortopedico) earned dozens of new patients.
Meanwhile he has turned into one of the most wanted orthopaedic shoulder surgeons in the Rome area.