HOW TO GET FUNDINGS FOR YOUR STARTUP 

Your tech startup is made up of passionate, brilliant creators, and you’re positive the company will grow up attract investors tech startup.

Video is a great way to reach out to your potential customers: it is an opportunity to touch them at an emotional level. 

Besides giving your audience an overview of what your tech product is all about, a video can let them see for themselves the actual user experience. It is an ideal way to convey your message, display your product, by telling its story.

By providing a visual experience and an emotional connection to your target audience, a video for your tech product will make your customers find the need for it. They will want to own it and try it out for themselves. 

Even lengthy technical descriptions written on paper wouldn’t be enough to make potential customers understand what a tech product is all about. However, with video, they can see how your product works.

A video production company can help you conceptualize the video for your tech product. The video should be entertaining, understandable, and created in a way that would impress and touch the audience. 

Furthermore, video production experts can help out in the ideal placing of your video ads, promoting it, and even social media management. 

Aside from having the capability of a great video to convince one potential customer, a truly impressed audience can even help spread the word about your product by sharing the video with their friends. 

Therefore, a professionally made video is definitely a must!

BOOK TRAILERS

How is it possibile to get readers through book trailers? Book trailers are the go-to engaging video format when it comes to editorial news.

The narrative power of video helps boosting interest towards the written word media. 

Book trailers are shown to a target audience before a book is released, although many times, these trailers continue to help boosting interest and sales even after the book has already hit bookstore shelves and online e-book catalogues.

WHY A BOOK TRAILER

Beyond frequent readers, a great trailer will be able to earn you the attention of people who don’t usually buy books. Once publisher and author have built a proper brief, it will be possible to create an ideal custom format. Through book trailers, the book message, its values and its story will be translated into an emotional stream of moving pictures.

HOW A BOOK TRAILER

Identify your target audience and highlight whatever makes a book unique compared to others. Just like movie trailers, book trailers should be short and to the point to keep the audience’s attention. The sound should be catchy enough and the imagery should be a great expression or representation of the contents of a book.

CALL TO ACTION

Finally, do not forget the call to action. Even if you have the best caption or written message that accompanies a book trailer, be sure that the audience knows when and where the book will be released and can be purchased. You can also take advantage of this opportunity to promote other books you have published previously.

SUCCESS CASE

Working with Milan based publisher TLON has been an amazing experience. Together, we managed to spread the word about two of their most recent publishing news, which saw a huge increase in getting readers through book trailers.

First we had an intense brief with the customer, where we realised that book trailers would be the best video format for delivering the publisher’s message. Then we spent some time with the author in order to understand him and his work. 

Want to try? Get an enquiry!